If you're a small business owner or entrepreneur how many hours do you spend during your off-time checking your businesses' social media?
I'm willing to bet a lot...but I'm here to tell you that YES, it is possible to take vacation or time off as an entrepreneur or small business owner without being on your social media—and without your social media suffering. Here's how:
Plan ahead: Batch create enough content for the time you will be away, or repurpose evergreen content.
Automate: Use a scheduling and auto-publishing platform, such as Loomly or Later to plan ahead and publish your posts, and set up an automated message response to inform your audience about being away and set expectations for response times.
Avoid specific CTAs: When you're planning your content for your time away, avoid using specific calls-to-action in your graphics and post copy. This will save you from having to check and respond to responses yourself.
Inform your community: An easy way to relieve the stress about taking time off is simply to let your audience know about your time away in advance. Transparency builds trust.
Now go take that well deserved PTO and relax knowing your social media community will still be there when you return!